Brand Festival & April Fools?

Initially created for music aficionados to gather around their favorite bands, music festivals nowadays resemble more and more an online fashion competition, a digital battle field for brands where music comes in, eventually, second place. COACHELLA MUSIC AND ARTS FESTIVAL Indio, CA – First launched in 1999 by Paul Tollett and Rick Van Santen, the … More Brand Festival & April Fools?

Please, Make It Stop.

Instagram – March, 16th 2022 “Luxury has become fast fashion” “High prices don’t match the quality” “Nothing feels exclusive anymore” Have we had enough? Is the “designer bag bubble” coming to an end? Did social media ruin it all? Are we just all blasés? Before anyone had a social media account, the only way we … More Please, Make It Stop.

Until Use Do Us Apart

Faithfulness is a trait considered highly valuable in human relationships but often neglected towards material goods. With so many options, new trends, great deals, recurrent sales, is it really possible to fully enjoy what we already have without being distracted? The answer is yes but it may involve some practice and some commitment. NO TO … More Until Use Do Us Apart

Luxury

It all started with a bag. Odds are high you may actually be familiar with the story which – unexpectedly – made the world wonder again: what is luxury? CARRY SHOPPER Balenciaga’s creative director Demna Gvesalia surely took the (fashion) world by surprise when he showcased a strongly IKEA inspired bag for his 2017 Spring-Summer … More Luxury

Style

There is no real definition to style as it defines you. Style is visual personality translated into clothing – but it is also an attitude. You define your style and style defines you. Style has no limit. Your style should actually evolve with the person you grow to be so do not put yourself any barrier. … More Style